In mid-2020, Edmonton's city council amazed many of us in the parking reform scene by voting to comprehensively remove minimum parking requirements.
Ashley was a passionate and engaging interviewee. Together we explored the Edmonton Open Option Parking story.
With its 2020 Open Option Parking reform, Edmonton became the first major Canadian city to abolish its costly parking mandates across the entire city.
And it did so with flair!
Edmonton had a unique name for its reform: Open Option Parking. This reflected the strong emphasis on Choice in the framing of this reform.
And the city's engagement with the community was second-to-none. There was a three-year process behind the scenes which resulted in a solid yet highly engaging and persuasive set of information from the city to explain what it was doing and why.
Ashley Salvador is now an Edmonton City Councillor.
She came to this parking reform campaign via her previous roles as founder of the Canada Backyard Housing Association and a co-founder
of YEGarden Suites an organization promoting garden suites (or accessory
dwelling units – ADUs – sometimes called Granny Flats).
Ashley also highlighted Edmonton's reforms for a wider audience via a May 2020 article for Strong Towns, entitled "Will Edmonton Be the First Major Canadian City to Eliminate Parking Minimums?"
As Ashley said in that article,
Edmonton seems an unlikely candidate for progressive parking reforms. It’s a sprawling prairie city, known for its super-sized shopping mall and connection to the oil and gas industry. A lesser-known fact (but not surprising), is that it’s also home to the world’s largest parking lot.
Yet, by late June 2020 it was done!
Learn more by listening to our conversation!And, if this Reinventing Parking interview whets your appetite, you should also take a look at the video of the Strong Towns 2021 webinar: How to Get Rid of Parking Minimums.
|Ashley's images showing the space consumed by parking played an important role in the campaign (Screenshot from the Strong Towns 2021 webinar: How to Get Rid of Parking Minimums)|
|Another screenshot from the Strong Towns 2021 webinar: How to Get Rid of Parking Minimums)|
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